**Post-Conference Resources:


Conference Agenda

GENERAL SCHEDULE for  DAY 1:  Thursday, February 16, 2017
11-NOON                Exhibitor Set-Up & Registration is Open
NOON                     Green Tourism Business Expo is Open 
1-2:50pm                 Technical Workshops
2:50-3:15pm            Green Tourism Business Expo BREAK                
3:15-4:15pm            Technical Workshops
4:30-5:45pm            UVA Sustainability Tour
5:45-7pm                 Conference Reception - Green Tourism Business Expo

BIG Changes for the Virginia Green Program!

  • The NEW Virginia Green Travel Certification Have you heard?  Starting in 2017, all Virginia Green Travel partners must re-certify their green commitments or lose their Virginia Green Travel recognition.  New requirements, resources, and promotional opportunities…also announcement of newly-branded materials.
  • Green Team Leadership Training.  Staff-level training session on how to lead and manage an effective green program at your facility and maintain your Virginia Green certification.  Great educational opportunities for green team committee members and any employee. This training is a must for your green team staff!  
  • Tom Griffin, Virginia Green Travel Alliance & VGTA Board Members: John Cario, Hilton Downtown Richmond & Kimberlee Dobbins, VB Convention Center

Green Travel Packages & Marketing Opportunities.  Come hear about new ideas and marketing opportunities for linking Virginia Green Travel partners and attracting more green-minded consumers.

  • Nancy Heltman, Virginia State Parks
  • Dave Neudeck, Virginia Tourism Corporation
  • Nancy Bauer, Wine in My Pocket/Drink Local

Taking Green Tourism LOCAL!  
Virginia Green Travel Chapters are getting ready to market themselves as Green Travel Destinations.  Come learn more about their progress, projects & marketing opportunities.

  • VGTA Chapters: Brenda Black (Harrisonburg), Kimberlee Dobbins (Virginia Beach), Kurt Burkhart (Charlottesville), Carol Davis (Blacksburg).   Moderator:  Tom Griffin, VGTA

Next Level Green Practices, Resources & Partnerships!  Wowing green-minded consumers by taking your green program to the “next level”.    Moderator:  Sharon Baxter, Virginia DEQ

  • The Greening of the Mansion – Morgan Goodman & Meghann Quinn, Virginia DEQ
  • The VW Settlement & Electric Vehicle Charging Stations – Matt Wade, Virginia Clean Cities
  • Promoting Green Breweries & Wineries – Mary Wolf, Wild Wolf Brewery & Marty Mitchell, DuCard Vineyards
  • Resources to Promote Energy Efficiency - Andrew Mitchell, US Dept of Energy
  • More SustainabIe Every Year at Oak Grove Plantation B&B – Pickett Craddock, Owner
  • Adopt-a-Highway - Mike Baum, Keep Virginia Beautiful

2:50-3:15pm BREAK & Green Tourism Business Expo
We Demand Green!  Examining the Expectations of Millennials & the Impact on Tourism
.  What do today’s 20-somethings expect from their schools, employers, communities, and the businesses and activities they choose to support with their consumer purchases?  What are the implications for tourism overall, and how can Virginia Green Travel partners meet and exceed their expectations? Moderator:  Dave Neudeck, Virginia Tourism Corporation

  • UVA Sustainability – Andrea Trimble
  • Charlottesville Sustainability – Kristel Riddervold
  • UVA Green Grounds – Meredith Thomas, Rachel DiBenedetto, Suchita Chharia
  • VA Tech Sustainability – Alex Ricketts, Izzy Ahwee-Marrah
  • JMU Hospitality – Ali Moore, Miranda Essig

Best Festival Experience Ever!  Resources and success stories about the greening of festivals & events and how events are contributing to sustainable communities.  Moderator:  Tracey Leverty, Echelon Events

  • Newport News One City Marathon – Jennifer Privette
  • Richmond RVA Green the Scene – Alicia Zatcoff
  • UVA Green Events – Jesse Warren & Sonny Beale

Experience Sustainable UVA! 
The UVA Office of Sustainability will take us on a “back-of-the-house” guided tour of Virginia Green certified facilities at UVA including the Darden School Conference Center, the Inn at Darden, and John Paul Jones Arena!  Meet at Registration where we will meet our tour guides!

CONFERENCE AGENDA DAY 2:  Friday, February 17, 2017

Plenary Speakers & Panels, Green Tourism Business Expo & Awards Luncheon 

7:30am    Green Tourism Business Expo & Breakfast
8:45am    Welcomes
9am         State of VG Report:  Looking Back on a Decade of Greening Virginia’s Tourism Industry

  • Plenary Panel:  Laura Habr, Croc’s 19th St Bistro; John Cario, Hilton Downtown Richmond; Hugh Barton, Barton Travel. 
  • Moderated by Tom Griffin, VGTA

9:45         Looking Forward:  The Green Expectations of Millennials & the Impact on the Tourism Industry.

  • Panel:   Andrea Trimble, UVA Sustainability & Students from UVA (Rachel DiBenedetto, Nicki Powell), VA Tech (Kellie Sengstack, Alex Ricketts) & JMU (Miranda Essig) . 
  • Moderated by Dave Neudeck, VTC 

10:10     Changing the Expectations of the Tourism Industry. 

  • Eric Walters, Blackbear Composting

10:30     The VW Emissions Settlement & Its Potential Impact on Green Tourism

  • Alleyn Harned, Virginia Clean Cities; Angela Conroy, Virginia DEQ

11:00     BREAK & Final Glance at Green Tourism Business Expo
11:30     Keynote Speaker: 
Maxime Verstraete, Hilton Worldwide
Noon     The 4th Annual Virginia Green Travel Awards Luncheon

  • Virginia’s First Lady Dorothy McAuliffe

1:15         Adjourn

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